Multi-Site Primary Care Patient Experience Transformation

Multi-Site Primary Care Patient Experience Transformation

Multi-Site Primary Care Patient Experience Transformation

Case Study

A large regional primary care organization providing exceptional primary and specialty care services at more than 20 locations to residents of the Bronx and Westchester County.

CHALLENGES

The organization was looking to transform the patient experience at their 23 primary care offices in the Bronx, New York. They wanted to identify and prioritize the roadmap of initiatives and implement them based on priority.

ZELUS APPROACH

Conducted an assessment across the organization and developed a roadmap of initiatives that would positively impact the patient experience across all 23 primary care offices. The client engaged Zelus to implement three prioritized initiatives valued at over $3 million in financial benefits.

RESULTS

  • Zelus worked with the client to:
    • Improve the CAHPS survey scores regarding timely communication of lab results
    • Implement a Shared Services team to centralize back-office administrative work to unburden the patient-facing staff
    • Improve the patient experience by aligning the right work with the right staff resulting in removing unnecessary administrative work from both clinical and non-clinical personnel.
  • To significantly increase patient satisfaction and the financial incentives received due to higher satisfaction CAHPS scores, conducted a comprehensive assessment of how (communication vehicle) and how often patients are advised of their lab results within 7 days:
    • Observed the current process; and engineered an improved process to communicate patient lab results that reduced physician review time by 75%.
    • Analyzed and developed business requirements to the EPIC application to automate the process.
    • Identified vendor print distribution solution and developed business requirements to automate the end-to-end process to print 500,000+ letters annually.
  • Conducted an operational assessment of administrative work at 23 primary care centers to identify non-patient-facing work, (e.g.: rescheduling appointments) to move from the sites to a central support team allowing sites to focus on the patient in person. Created the role and responsibilities for a dedicated central team, as well as standard policies and procedures to drive the delivery of exceptional patient experience across the organization. Developed and conducted planning and delivery of communications, training, and go-live support to drive adoption of this transition of work.
  • Conducted an operational assessment of the major patient-facing functions of the primary care facilities (e.g.: Referrals, Sick Appointments, Lab Results, Prescriptions Requests, Appointment Access) to align the right work with the right people. Streamlined the processes, aligned the use of the technology; and developed the communication and training plans for each role. Improved the patient experience through operational excellence.

 

Contact Center Operational Consulting and Instructional Design

Contact Center Operational Consulting and Instructional Design

Contact Center Operational Consulting and Instructional Design

Case Study

The country’s longest running state-based marketplace established to provide high-value, affordable health coverage to individuals and small businesses.

CHALLENGES

The agency was in the midst of replacing their contact center vendor and implementing a premium billing vendor and was seeking operational and training expertise to assist with the implementation.

ZELUS APPROACH

The agency engaged Zelus to assess the current state call center operations versus the future state call center operations to identify process gaps and recommend call center organization. Zelus was further engaged to assess and build a wide variety of training to service the complex health, dental enrollment, and billing systems as well as lead the effort to create the future state standard operating procedures across all departments.

RESULTS

  • Provided a current state assessment of the call center workflows and team organization and made recommendations to reduce handoffs in the future state.
  • Developed a 5-day comprehensive curriculum and content for the Back-Office Document Verification Call Center Team.
    • The curriculum was new and source material was limited. Highlights of the curriculum included simulated eLearning of the Document Verification system applications which allowed learners hands-on practice for the first time.
    • Agents also learned how to evaluate multiple types of documents as proof of eligibility. Hands-on activities were a much-needed value-add readying the agents to service customers.
    • The agency’s Training Manager commented that content went from non-existent to state-of-the-art.
  • Zelus was engaged to project manage the completion of 175 Standard Operating Procedures across 100+owners including internal staff, and two vendors.
    • Only about 10% of the work was complete and the deadline was looming. Zelus fast-tracked the delivery by creating templates; conducting vendor training on how to write SOPS; reviewing each SOP process and handoffs with Owners; and editing about 70% of the SOPs.
    • Zelus had minimal contact with most owners prior to project start; and was able to use their operational and system design expertise to lead the owners through the process to create high-quality SOPs.
    • Ninety-five percent of the SOPs were delivered before the deadline. Those that were not complete were waiting for process decisions or technology updates.

     

    Open Enrollment Seasonal Training Ramp-Up

    Open Enrollment Seasonal Training Ramp-Up

    Open Enrollment Seasonal Training Ramp-Up

    Case Study

    An agent of the Office of Personnel Management administering the enrollment and billing functions for voluntary benefits offered to Federal Employees including dental, vision, and long-term care insurance.

    CHALLENGES

    The client manages enrollment and premium billing functions for several key voluntary benefits held by Federal Employees. Annually, the client prepares for a significant increase in volume to support both benefit program changes and open enrollment. The organization hires and onboards as many as 2000 seasonal agents annually.

    ZELUS APPROACH

    Zelus has partnered with the organization since 2016 to deploy a 20-38 person team (depending on need) of learning delivery experts to train and ramp the seasonal agents.

    ANNUAL RESULTS

    • Hire and certify instructors annually to ensure they are well equipped to deliver a fast-paced curriculum with consistency and high retention of agents across the program.
    • In 2020, certified trainers in remote learning technologies to support virtual learning during open enrollment.

    QUALITY MONITORING AND IMPROVEMENT RAPID RESPONSE

    Special enrollment period. Preparation and reality didn’t match so the Zelus team engaged in a rapid response initiative to shift the team to align more closely with customer expectations.

    • Evaluated call center interactions between the call center and the customer to identify root causes through quality monitoring.
    • Identified a significant gap in the ability to articulate the empathy the agents did feel.
    • Developed a remediation session for all agents that leveraged actual customer interactions, reinforced prior learning and outlined techniques to delivery empathy to the callers.
    • Created a safe environment to practice the delivery of empathy and a model that addresses possible answers to commonly expressed customer issues.

     

    Instructional Design Restructure

    Instructional Design Restructure

    Instructional Design Restructure

    Case Study

    A regional health care company that offers a broad spectrum of group and network-based health care products to over 3.6 million members.

    CHALLENGES

    The Instructional Design Team was under performing. The training material was outdated. The material lacked industry standard best practices and adult learning techniques and was often incomplete. The training resulted in contact center agents not being ready for their role.

    ZELUS APPROACH

    Zelus used their extensive knowledge of the health care industry, contact centers and instructional design skills to complete a needs analysis of all the contact center teams; and reviewed all the training material in the department. From the needs analysis Zelus re-imaged and updated all training material for new hire classes, gap training classes, new system training and the company’s product training.

    RESULTS

    • Redesigned the training material for all lines of business, including Medicare and Medicare Advantage; over 750 documents.
    • Increased speed to market for new and revised material. The Zelus team worked 3x faster than the industry standard across the entire engagement.
    • Incorporated robust hands-on exercises in training that spanned multiple systems.
    • Built assessments to predict the capability of the trainee to do the job.
    • Established the use of state of the art web-based training as a best practice for delivering awareness training to agents.
    • Implemented a training approach that resulted in floor-ready trainees that met quality and productivity goals.
    • Launched new contact channels, more than 10 software applications, and Healthcare Reform and Medicare Products.

     

    Call Center Optimization & Technical Implementation

    Call Center Optimization & Technical Implementation

    Call Center Optimization & Technical Implementation

    Case Study

    A nationally recognized and trusted consumer brand committed to helping members create and maintain a healthy lifestyle.

    CHALLENGES

    The company was preparing for a significant product change anticipating that membership would increase substantially. The contact center had long lacked the focus and attention required to infuse the brand experience across inbound calls, emails, and online chats. The contact center was preparing for a significant ramp up in volume while it lacked technology solutions to support its agents.

    ZELUS APPROACH

    • Developed a road map to achieve short-term launch efficiencies and long-term operational vision for the contact center. Created an operational launch plan to handle a large customer increase without creating excessive costs.
    • Based on organizational decision to build a proprietary CRM system, the client used Zelus’ extensive contact center expertise and skilled staff to define business and functional requirements, manage prioritization, lead UAT efforts, train staff, and provide application deployment and launch support.
    • Developed comprehensive blended learning, virtual and classroom program with eLearnings at its core; resulting in a quick, accurate, and consistent training for over 400 agents.
    • Created RFI requests for contact center voice, chat and knowledge management solutions defining best practice needs within each channel. Key member of the selection process for all three solutions.
    • Created operational improvements to shift the nature of contact center contacts from largely administrative to a more value-added support model.
    • Comprehensively reviewed all content in organizational content management system to align to new system launches and reflect the brand

    RESULTS

    Since the effort started, the contact center:

    • Reduced contacts per member by 29%
    • Reduced cost per contact by more than 35%
    • Delivered more than $20M in savings to the organization
    • Achieved a 4-point gain in first contact resolution
    • Supported at 25% membership increase while improving performance